Arsenal go from strength to strength in their financial department. They confirmed Bodog as their official Asian betting partner till 2016. Even though the financial details are undisclosed, it is believed to be a multi- million pounds deal.
Arsenal target Asia as their main ground to increase their commercial value. They recently completed a pre-season tour of Indonesia, Vietnam and Japan and this new deal will allow Bodog to make use of the club’s database to offer Asian fans betting opportunities for all the games involving Arsenal. As per the deal, Bodog will also develop marketing initiatives and consumer promotions using Arsenal players.
Bodog’s marketing director Izhar Biran is very happy to make the deal with Arsenal.
He said,
“The Premier League’s popularity in Asia is well-documented and some clubs have been quicker than others to realise that potential,”
“Arsenal has been particularly pro-active in the region for a number of years and the recent tour only serves to highlight that point. The trust and loyalty both Arsenal and the Premier League stand for makes this the perfect partnership to continue the phenomenal growth of the Bodog brand in Asia.”
Arsenal’s head of global partnerships Vinai Venkatesham commented on the deal,
“Our tours give our fans beyond the UK a great opportunity to see the team in action, and this Asian tour was no different with our first-team squad playing in front of hundreds of thousands of passionate supporters,”.
“As our fanbase in Asia continues to grow rapidly, working in partnership with companies like Bodog who have long-term roots in the region, provides a strong platform to further engage with Arsenal fans in Asia.”
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