The best football offers currently available at bookies

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Modern football betting is all about convenience, speed and value. In fact, we’ve never had it as good. Punters can place their bets on matches from every major division in the world, including Premier League, La Liga, Serie A, Bundesliga and Ligue 1.

Bookmakers cover more matches than ever before and offer over 100 markets on each fixture. You can place your cash on match winner or play one of the many eye-catching specials, including both teams to score, total goals and first goal scorer. For this purpose some sites concentrate onavailable offers from all the UK bookies.

You can make these bets by visiting your local betting office, but most players prefer to take advantage of online betting. Make your predictions using your desktop computer at home or when on the move thanks to new and improved sports betting apps, available on your mobile phone and tablet devices. An exciting bet is always possible, as long as you have a reliable Wi-Fi connection.

Eye-catching offers and promotions

Successful bookmakers know it is no longer enough to offer customers a modern website and mobile app, great customer service and competitive odds. The industry has changed in recent years and to have any chance of matching the leading names in sports betting, firms must also make available as many bonuses and promotions as possible.

Sports betting promos come in many forms, including free bets, money back, enhanced odds and extra places each-way. These are designed to give bettors the best possible deals, making it as difficult as possible to lose your stake money. Betting promotions are also a valuable marketing tool for bookmakers. Offering the best deals allows bookies to stand out and make noise in what has, in the last five years, become an overcrowded market.

Which firms offer the best football betting deals? Which promotions can be trusted, and which are little more than hot air and empty promises? Our team of content writers benefit from many years working in the sports betting industry and use that experience to help guide you towards the best football betting offers currently available.

4 to score

The 4 to score game run by Betway is unique and loved as it is a free to play game that gives Betway members the chance to land a large jackpot without any risk posed to their own account balance. The trading team will pick out four football matches and backers are challenged to correctly predict the first goal scorer in each match mentioned. Picks must be submitted before kick-off in the earliest fixture and there’s a jaw-dropping £25,000 worth of prize money to win in each round.

As you would expect, terms and conditions apply to this promo and we advise reading the small print in full before entering. We have run over the T&Cs page, however, and can confirm there is nothing there to worry about. Each of the points made are in place to protect both the bookmaker and customer, while filling in the grey areas. We have picked out a few of the more important terms and conditions you should be made aware of…

  • If a round has no winners, the prize will rollover
  • The prize is capped at £250,000
  • Betway account is required to enter
  • One entry per customer
  • Entries can’t be amended
  • Prize will be split evenly if there are more than one winner

Paddy Power 2 UP – YOU WIN!

This is one of the most popular and best loved football betting promotion currently available. The reason for that is it has the power to see you land a profit from a losing bet. Paddy Power have promised to pay out your football bets as a winner if the selected team takes a two-goal lead. That could be any score, including 2-0, 3-1 or 4-2. If your team go two goals ahead, your bet will be settled and paid out as a winner.

This promo can be used to benefit either single bets or multiples, such as accumulators. If you have placed a single bet on a qualifying market and your team go a couple of goals ahead, your bet will be settled there and then, the profits paid into your account. It then doesn’t matter what happens in the remainder of the match or in the final score. If your team go 2-0 up early in the contest but go on to lose the match, there’s no need to worry. Your winnings will stand, and traders won’t try to redeem the cash paid into your account.

As above, terms and conditions apply. Some of the points worth keeping in mind when taking advantage of the Paddy Power 2 Up – YOU WIN promotion are as follows…

  • Premier League, Champions League and La Liga only
  • Available to both new and existing customers
  • Match winner market only
  • Pre-match bets only
  • Draw predictions don’t count
  • Bets won’t be paid out as a winner twice

Bet365 Each Way First Goalscorers

Bet365 are known throughout the sports betting industry and as online betting giant with a real passion for offering customers the very best promotions. This extends to football, horse racing and tennis but there aren’t too many deals as popular as their each way first goal scorers promotion. As the name suggests, this offer covers the first goal scorer bet in major football matches from the top leagues, including English Premier League.

You can back a first goal scorer at bet365 and pick your selection to win – score the first goal of the game – or take advantage of each way betting. With the latter, bet365 will pay out 1/3 the odds for unlimited places. That means, if your player of choice scores the first goal, last goal or anything in between, you’ll bank a return. That allows you to cover your first goal scorer bets with an each way pick that will keep you live for the entire time your pick is on the pitch.

There are some terms and conditions to be aware of with this bet but, as above, there’s nothing here designed to spoil your enjoyment of this deal…

  • All bets are 90 minutes and injury time. Goals scored in extra-time and penalties don’t count
  • Bets will be void if the match isn’t played to a conclusion
  • Pre-match bets only
  • Selected leagues and competitions
  • If a player doesn’t take part, funds will be returned