Rio Ferdinand Gets Free Promo For His Magazine

Manchester United defender Rio Ferdinand got plenty of promo from all around the globe for his magazine #5.

Rio’s business trick

Recently Rio sent X factor contestants a bag full of baseball caps just to promote his online fashion and sport magazine. This promotional trick did well than what he had expected.

Not only the X Factor contestants promoted it, Mickey Parsons, singer from district 3 also wore his cap on one of his live show. F1 star Lewis Hamilton also posed with one of the caps along with his girlfriend Nicole Scherzinger.

Good business Rio!

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Written by Dinesh V

Co-founder of Soccersouls. Living a start-up life 24/7
Follow @dineshintwit

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