Manchester United defender Rio Ferdinand got plenty of promo from all around the globe for his magazine #5.
Recently Rio sent X factor contestants a bag full of baseball caps just to promote his online fashion and sport magazine. This promotional trick did well than what he had expected.
Not only the X Factor contestants promoted it, Mickey Parsons, singer from district 3 also wore his cap on one of his live show. F1 star Lewis Hamilton also posed with one of the caps along with his girlfriend Nicole Scherzinger.
Good business Rio!