Rio Ferdinand Gets Free Promo For His Magazine

Manchester United defender Rio Ferdinand got plenty of promo from all around the globe for his magazine #5.

Rio’s business trick

Recently Rio sent X factor contestants a bag full of baseball caps just to promote his online fashion and sport magazine. This promotional trick did well than what he had expected.

Not only the X Factor contestants promoted it, Mickey Parsons, singer from district 3 also wore his cap on one of his live show. F1 star Lewis Hamilton also posed with one of the caps along with his girlfriend Nicole Scherzinger.

Good business Rio!

Written by Dinesh V

Co-founder of Soccersouls. Living a start-up life 24/7
Follow @dineshintwit

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