Arsenal are on roll when it comes to securing commercial deals. After signing a huge kit sponsorship deal with PUMA, now they have signed a new deal with Premier League TV broadcasters BT Sport for next two years.
As per the deal BT Sport wil market their coverage through Arsenal’s digital channels, players and also the Arsene Wenger himself.
Delighted with the deal, Arsenal’s sales and marketing director Vinai Venkatesham said,
“We are delighted to extend our relationship with BT Sport as an official partner for a further two years.
“We will continue to work in close collaboration with the team at BT Sport to deliver benefits for fans and exclusive content which will add an extra dimension to their coverage.”
Few weeks back, BT Sport faced the wrath of Arsenal fans as they featured two of Arsenal’s heavy defeats of last season in their advertisements.
Now to calm down things, BT Sport has released another ad featuring Arsenal’s FA cup win over Liverpool.
Here is the video,