Paris Saint-Germain

Michael Jordan reveals it was Neymar who facilitated the deal between his brand and PSG


NBA legend Michael Jordan spoke about the partnership between his clothing brand and PSG which was facilitated by Neymar.

Jordan and some of Paris Saint-Germain’s stars including Neymar and Kylian Mbappe were present for the NBA Paris game between Milwaukee Bucks and Charlotte Hornets.

It is a known fact that Brazilian Neymar is a huge fan of this sport and the pictures from his Instagram handle are proof of his love for the game. On many occasions, he was seen playing basketball, especially when he takes a break from football.

Neymar celebrates after scoring against Monaco (Image credit: AFP)

And Neymar is no stranger to the partnership between PSG and Jordan. Since 2018, the French champions and the clothing brand, a subsidiary of American equipment supplier Nike, have offered shorts and many other lifestyle items.

During the game organized at the AccorHotels Arena on Friday, Michael Jordan gave some details on how this collaboration was formed. He said:

“In fact, PSG came to us to make this partnership. Neymar was a big fan of the Jordan brand. The rapprochement was therefore easier. What is more, in marketing, Paris represents fashion. We see the brand as a lifestyle leisure brand, so the partnership was simple”.

On the eve of the NBA game, PSG then took the opportunity to unveil a fourth and new jersey with the Jordan logo. The jersey is mainly black with a strip in colours of the French flag.

PSG and NBA star pose with the new kit (Image credit: Google)

Neymar and his teammates are set to don the new kit on February 1 against Montpellier when they face off against each other at the Parc des Princes.

The collaboration between PSG and Air Jordan brand has been successful in the past couple of years. Last year, more than a million jerseys with “Jumpman”, the logo of the basketball player’s brand, were sold.

Indhrajit James

Hi, I am Indhrajit James from the Soul of India, Odisha. An English graduate who worships the incredible game of football. An avid follower of European football, playing and discussing this game is something that I cannot take out of my life. Follow me on Facebook @Indhrajit

Recent Posts

Rangers vs Eintracht Frankfurt: Europa League Final Preview & Predicted Line-ups

In what can be termed as the clash of the underdogs, Rangers take on Eintracht…

8 hours ago

Nicola Hart – Jamie Carragher Wife, her Family and more

Nicola Hart is an interior designer and she is famous for being the wife of…

1 day ago

Lilia Granadilla – Alberto Moreno Wife, her Family and more

Lilia Granadilla is famous for being the wife of Villarreal star Alberto Moreno. Read on…

1 day ago

A Comprehensive Guide to Getting Started as a Bettor

An Introduction to Betting for Beginners Thousands of people have taken to sports betting, attaching…

1 day ago

Maria Soledad Cabris Yarrús – Edinson Cavani Ex Wife, her Family and more

Maria Soledad Cabris Yarrús is famous for being the ex wife of Uruguayan football star…

3 days ago

April Ivy – Ruben Dias Ex Girlfriend, her Family and more

April Ivy is famous for being the ex girlfriend of Manchester City star Ruben Dias.…

3 days ago