The Sky Sports Effect:

Even now, the Premier League is largely dependent on its broadcast sponsors who go as far as deciding the date and time of a particular game in the domestic season. But at the start of the league back in 1992, London Weekend Television had the rights to every game and did not have this much of a say on the schedule.

However, after the PL was established, LWT decided to let go, and ITV were ready to pounce on the broadcasting rights of the competition. However, Sky Sports, which was a slowly growing company at that time, decided to offer £304m to the Premier League, blowing out all other offers and lifting the league to great heights. There is no denying that the international exposure of Sky Sports has helped the League build its reputation outside Europe as well.